Fashion Marketing Dissertation
Topics

Aim: To critically compare the current market demand and consumers’ attitude towards organic and synthetic clothing trends.

Objectives:

1. To determine the growth rates of organic and synthetic clothing segments in the market
2. To examine the variables that impact consumer decisions between organic and synthetic clothing
3. To evaluate the influence of sustainability concerns on consumers’ demand for the organic clothing industry

Aim: To investigate the factors that have led to the decline in the appeal of leather fashion accessories.

Objectives:

1. To explore the ethical and environmental issues related to leather production
2. To assess the possibility and demand of the use of other materials in accessories
3. To examine the effects of the vegan movement on the market of leather accessories

Aim: To explore the challenges faced by fashion bloggers while marketing their content in order to change the consumer behavior.

Objectives:

1. To analyse the obstacles faced by fashion bloggers in creating an effective online presence and managing an audience
2. To examine the challenges of monetizing fashion blogging through sponsorships and partnership
3. To assess the effect of algorithm shifts and platform guidelines on fashion bloggers’ impressions and interactions

Aim: To understand the evolution of fashion culture and its impact on the shift in youth behavior.

Objectives:

1. To analyse the factors that have led to the development of interest towards fashion among the youth
2. To examine how fashion trends have been influenced by social media and celebrity culture among the youth
3. To evaluate the effects of the fashion culture on self-esteem and body image perception of the youth

Aim: To explore the impact of fashion on the psychological well-being of people in terms of their attitudes and behaviors.

Objectives:

1. To assess the impact of personal clothing preferences on confidence levels
2. To examine the emotional reactions caused by wearing various types of clothing
3. To investigate the impact of fashion trends on social interaction and personal relationships

Aim: To analyse the various economic factors that are influencing the fashion industry and the effectiveness of their marketing strategies.

Objectives:

1. To determine the role of fashion trends in influencing consumer spending behaviors
2. To evaluate the marketing activities that are most effective for fashion brands in terms of profit
3. To examine the effect of globalization and international trade on fashion economy

Aim: To analyse the importance of customer satisfaction for the marketing campaign within the fashion sector.

Objectives:

1. To analyse the factors effecting the customer satisfaction in the fashion industry
2. To assess the impact of customer satisfaction on brand loyalty and re-purchase intentions
3. To examine the role of customer feedback in enhancing fashion marketing strategies.

Aim: To examine the effectiveness of various promotional strategies used in the developed countries for fashion.

Objectives:

1. To identify the factors that hinder the fashion engagement in developed countries
2. To evaluate the effectiveness of successful strategies to promoting fashion interest in developed countries
3. To examine the effectiveness of fashion awareness programmes on consumer behaviours in developed countries

Aim: To examine the reasons that led to the decline in the use of formal office attire in the workplace.

Objectives:

1. To identify the factors that led to the shift in office attire codes
2. To analyse the effects of adoption of remote work and casual dress policies on the trends of office attire
3. To evaluate the impact of the declining prevalence of office attire on professional culture and etiquette

Aim: To explore the negative impacts of social media marketing for well-established fashion brands.

Objectives:

1. To identify the risks related to the over-reliance on social media platforms for marketing
2. To evaluate the effects of negative online reviews and comments on brand image
3. To investigate the challenges in maintaining brand image and exclusivity through social media marketing